Bridging the Gap in Protein Innovation: Highlights from #IFTFirst

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We were thrilled to see so many of you experience The New Standard of Protein at #IFTFirst!

This event was a fantastic opportunity to connect with forward-thinking individuals as we collectively reimagine how to create products that embody The New Standard of Protein — products with superior quality and performance, more delicious tastes and textures, that are kinder to animals and the planet.  

I had the privilege of joining a panel at IFT to delve into the critical need for products that not only meet but exceed consumer expectations. This is one of the critical components to unlocking the next wave of protein innovation, breaking through in a tough, competitive marketplace and unleashing the untapped commercial power of protein.  

We know complementary protein sources aren't just a nice-to-have option — they're essential for nourishing a growing global population while safeguarding our planet. But we have to satisfy consumer needs in innovative new ways

During the fireside chat with David Tonucci, Ph.D., we explored the pressing question: How do we bridge the gap to the consumer?

At IFT, we showcased how our expertise is helping food & beverage manufacturers discover new ways to captivate consumers who live Protein-Powered Lifestyles. Our decades of experience in ingredient application combined with our innovation expertise empower us to push past current limitations, unlocking the commercial potential of protein in ways that delight customers and foster brand loyalty.

This is how we'll bridge the gap to the consumer—by offering innovative products that not only meet but exceed consumer needs, delighting them every step of the way

See our interview with Nutrition Insight here.

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