The New Standard of Protein Has Arrived in the U.S.
We’re excited to announce the U.S. launch of Vivitein™ BLG, the flagship ingredient from our Vivitein protein platform. This marks a major milestone for our two-year-old company – and a bold step forward for the future of food.
Vivitein™ BLG, produced through precision fermentation, offers the market superior whey protein with significantly less impact on the planet. Now available for B2B partners across the U.S., Vivitein™ BLG opens the door to new product innovation in active nutrition, offering a superior sensorial experience, and a better fit with consumer lifestyles – especially for those who focus on reducing their consumption of animal products.
Here’s what you need to know:
1. Vivitein™ BLG is now available in the U.S.
Our commercial launch brings the New Standard of Protein to the largest, most dynamic and demanding nutrition market.
2. It’s real dairy protein – with no animals involved
Vivitein™ BLG is made through a form of fermentation, known as precision fermentations. We produce a whey protein (beta-lactoglobulin) at scale - without cows. The result: a superior whey protein, that also fits better with today’s consumer lifestyles.
3. It’s officially market-ready
The US FDA has issued a GRAS No Questions letter for Vivitein™ BLG opening up endless possibilities for food and beverage brands to disrupt and differentiate using this unique protein.
4. It delivers unmatched sustainability
Compared to milk-derived whey protein isolate, Vivitein™ BLG will have:
- 68% lower carbon footprint
- 86% less water usage
- 61% less land usage
- 90% less soil impact
An independent life cycle assessment (LCA) shows that when ViviteinTM will have significant sustainability benefits compared to conventional Whey Protein Isolate.
5. It unlocks innovation across product formats
Vivitein™ BLG gives brands in the active nutrition industry the freedom to rethink what’s possible:
Ready to Drink - Active consumers want protein refreshment
With Vivitein™ BLG, you can create clear protein drinks with a lighter mouthfeel and innovative new flavors – such as mint, cucumber, and botanicals – while still delivering the performance consumers demand from high protein drinks.
Ready to Mix - When performance is what matters
With a level of protein quality and performance that surpasses today’s whey protein powders, Vivitein™ BLG offers superior-performance powders for elite athletes and active consumers, delivering high concentrations of BCAAs and leucine, with rapid absorption.
Ready to Eat - Being delicious is non-negotiable
Chewy, satisfying vegan-friendly protein bars with sensorial experience that brings something new to the protein bar category. These bars have a luscious chewy texture and mouthfeel that remains stable over shelf-life.
6. It’s designed for commercial growth
With growing demand for clean, high-performing protein, brands need quality proteins that just work. Vivici is executing on it's U.S. manufacturing footprint to be a reliable partner to brands for the long term.
7. You’re backed by a team that knows how to win
At Vivici, we combine commercial insight and deep scientific expertise to help partners accelerate growth:
Product and performance
Higher concentrations, cleaner taste, faster absorption – Vivitein™ BLG gives you a functional edge in a competitive market.
Sensorials that satisfy
Whether you're formulating clear drinks or chewy bars, Vivitein™ BLG unlocks textures and flavors that meet consumer expectations and elevate product experiences.
Market and technical know-how
From idea to launch, our team supports your journey with product development, technical troubleshooting and go-to-market support.
Future-ready innovation
Sustainability, premiumisation, and new protein sources aren’t trends – they’re the future. With Vivitein™ BLG, you get ahead and stay ahead.
Our Mission
At Vivici, our mission is to make the promise of precision fermentation a commercial reality and meet the world’s growing need for nutritious, sustainable proteins. Founded in 2023 and based in the Netherlands, we offer a rare combination of technical depth and commercial acumen, backed by dsm-firmenich and Fonterra.
Let’s Get to Work
Partnering with Vivici means more than sourcing a great ingredient. It means gaining a team dedicated to your success.
Here’s how we work with you:
- Get in touch – Submit a request and we’ll respond within five business days.
- Meet & sample – Share your goals with our team, and receive samples for testing.
- Develop – We support your product development from first concepts to final formulations.
- Validate – We help refine your proposition with commercial and consumer insight.
- Commercial support – We’ll support you with your pilot trials and establishing robust production for your product, leveraging partnerships, so you can get to market in the most frictionless way possible.
- Launch – We support your final go-to-market steps so your launch is as successful as your product.
Explore what’s possible with Vivitein™ BLG. Get in touch with us here to unlock more customers more quickly.
