The New Standard of Protein Has Arrived in the U.S.
We’re excited to announce the U.S. launch of Vivitein™ BLG, the flagship ingredient from our Vivitein protein platform. This marks a major milestone for our two-year-old company – and a bold step forward for the future of food.
Vivitein™ BLG, produced through precision fermentation, offers the market superior whey protein with significantly less impact on the planet. Now available for B2B partners across the U.S., Vivitein™ BLG opens the door to new product innovation in active nutrition, offering a superior sensorial experience, and a better fit with consumer lifestyles – especially for those who focus on reducing their consumption of animal products.
Here’s what you need to know:
1. Vivitein™ BLG is now available in the U.S.
Our commercial launch brings the New Standard of Protein to the largest, most dynamic and demanding nutrition market.
2. It’s real dairy protein – with no animals involved
Vivitein™ BLG is made through a form of fermentation, known as precision fermentation. We produce a whey protein (beta-lactoglobulin) at scale - without cows. The result: a superior whey protein, that also fits better with today’s consumer lifestyles.
3. It’s officially market-ready
The US FDA has issued a GRAS No Questions letter for Vivitein™ BLG opening up endless possibilities for food and beverage brands to disrupt and differentiate using this unique protein.
4. It delivers unmatched sustainability
Compared to milk-derived whey protein isolate, Vivitein™ BLG will have:
- 68% lower carbon footprint
- 86% less water usage
- 61% less land usage
- 90% less soil impact
An independent life cycle assessment (LCA) shows that when Vivitein™ will have significant sustainability benefits compared to conventional Whey Protein Isolate.
5. It unlocks innovation across product formats
Vivitein™ BLG gives brands in the active nutrition industry the freedom to rethink what’s possible:
Ready to Drink - Active consumers want protein refreshment
With Vivitein™ BLG, you can create clear protein drinks with a lighter mouthfeel and innovative new flavors – such as mint, cucumber, and botanicals – while still delivering the performance consumers demand from high protein drinks.
Ready to Mix - When performance is what matters
With a level of protein quality and performance that surpasses today’s whey protein powders, Vivitein™ BLG offers superior-performance powders for elite athletes and active consumers, delivering high concentrations of BCAAs and leucine, with rapid absorption.
Ready to Eat - Being delicious is non-negotiable
Chewy, satisfying vegan-friendly protein bars with sensorial experience that brings something new to the protein bar category. These bars have a luscious chewy texture and mouthfeel that remains stable over shelf-life.
6. It’s designed for commercial growth
With growing demand for clean, high-performing protein, brands need quality proteins that just work. Vivici is executing on it's U.S. manufacturing footprint to be a reliable partner to brands for the long term.
7. You’re backed by a team that knows how to win
At Vivici, we combine commercial insight and deep scientific expertise to help partners accelerate growth:
Product and performance
Higher concentrations, cleaner taste, faster absorption – Vivitein™ BLG gives you a functional edge in a competitive market.
Sensorials that satisfy
Whether you're formulating clear drinks or chewy bars, Vivitein™ BLG unlocks textures and flavors that meet consumer expectations and elevate product experiences.
Market and technical know-how
From idea to launch, our team supports your journey with product development, technical troubleshooting and go-to-market support.
Future-ready innovation
Sustainability, premiumisation, and new protein sources aren’t trends – they’re the future. With Vivitein™ BLG, you get ahead and stay ahead.
Our Mission
At Vivici, our mission is to make the promise of precision fermentation a commercial reality and meet the world’s growing need for nutritious, sustainable proteins. Founded in 2023 and based in the Netherlands, we offer a rare combination of technical depth and commercial acumen, backed by dsm-firmenich and Fonterra.
Let’s Get to Work
Partnering with Vivici means more than sourcing a great ingredient. It means gaining a team dedicated to your success.
Here’s how we work with you:
- Get in touch – Submit a request and we’ll respond within five business days.
- Meet & sample – Share your goals with our team, and receive samples for testing.
- Develop – We support your product development from first concepts to final formulations.
- Validate – We help refine your proposition with commercial and consumer insight.
- Commercial support – We’ll support you with your pilot trials and establishing robust production for your product, leveraging partnerships, so you can get to market in the most frictionless way possible.
- Launch – We support your final go-to-market steps so your launch is as successful as your product.
Explore what’s possible with Vivitein™ BLG. Get in touch with us here to unlock more customers more quickly.
