May 8, 2025
Insights

Powering Active Lifestyles: Vivici and Liberation Labs Bring the New Standard of Protein to the U.S.

As active lifestyles grow, American consumers are demanding more, and higher-quality protein, which is why Vivici is expanding its manufacturing footprint to deliver precision-fermented Vivitein™ BLG closer to the consumer.  

Announcing a new partnership with Liberation Labs, a leader in large-scale precision fermentation, Vivici will start producing Vivitein™ BLG in early 2026 at their state-of-the-art facility in in Richmond, Indiana, complementing Vivici’s capabilities in Europe and enabling local, reliable supply.  

Produced through precision fermentation, Vivitein™ BLG offers the market superior whey protein with significantly less impact on the planet. This enables brands to create clean-label, high-performance products that meet evolving consumer expectations for taste and function.

But it's not just about performance and proximity – it's about impact.

What Makes Vivitein™ BLG the New Standard of Protein?

Vivici unlocks the untapped commercial power of protein by offering brands a New Standard of Protein. Our superior form of protein, Vivitein™ BLG, enables brands to offer greater protein quality and performance, more delicious tastes and textures, and products that are kinder to bodies, animals and the planet. ​

​Unmatched protein performance

  • Enables high protein concentrations
  • High BCAA and Leucine
  • Rapid absorption

Superior sensorials

  • Unlocks innovative new flavors
  • Lighter refreshing mouthfeel
  • No chalky aftertaste

Consumer lifestyle alignment

  • Vegan & flexitarian friendly
  • Lactose and cholesterol free
  • Sustainably produced protein

Accelerates
commercial growth

  • Stable, reliable production
  • Unlocks product innovation
  • Seamless journey to market

By helping brands reach protein-powered consumers faster, Vivici is bringing sustainable, science-based nutrition to more people without compromise.

Read the complete press release here.

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