The 10-Step Guide to Launching a Higher Protein, Innovative Product

The 10-Step Guide to Launching a Higher Protein, Innovative Product

At Vivici, we understand that launching a new, high-protein product involves more than just innovation—it's about executing a comprehensive strategy to ensure success. Our approach combines scaling, technical expertise, and consumer insights into a 360 partnership plan. Here’s a step-by-step guide to help you navigate the process:

1. Validate Consumer Trends and Needs

• Consumer Demand: The demand for higher protein levels is growing. Consumers are looking for products with at least 20 grams of protein, optimal BCAA/leucine profiles, and vegan-friendly options. They also desire clear appearances, refreshing tastes, and zero sugar formulations (1, 2). Understanding these needs is crucial for developing a product that resonates with today’s health-conscious consumers.

2. Evaluate Ingredients and Technologies

• Ingredient Sourcing: Assess the latest advancements in protein sources, such as precision fermentation-derived whey proteins or plant-based alternatives. Evaluate how these ingredients align with your product’s requirements for taste, clarity, and nutritional profile (3, 4).

3. Test Formulations

• Prototype Development: Develop and test various formulations to find the perfect balance between protein content, flavor, and texture. Ensure that your prototype meets consumer expectations for clarity and taste without compromising on nutritional value (5).

4. Create a Value Proposition

• Unique Selling Points: Articulate the unique benefits of your product, such as its high protein content, clear appearance, and suitability for different diets (vegan, lactose-free). Develop a compelling value proposition that differentiates your product from competitors (6).

5. Develop a Scaling Plan

• Production and Logistics: Plan the scaling of your product from prototype to full-scale production. This includes sourcing ingredients, setting up manufacturing processes, and ensuring quality control at every stage (7). We advise you every stem of the way to produce shelf stable products. Read more here: The 5 Steps to Achieving Shelf-Stable, Clear Protein Beverages:

6. Marketing and Positioning

• Branding: Define your product’s positioning in the market. Consider innovative branding opportunities that highlight its unique features, such as "PrimeProtein" or "EcoPro," to attract your target audience (8).

7. Test Market and Consumer Feedback

• Consumer Testing: Conduct market tests to gather feedback on your product’s taste, texture, and overall appeal. Use this data to make final adjustments before a full-scale launch (9).

8. Launch Strategy

• Go-to-Market Plan: Develop a comprehensive launch strategy that includes promotional activities, distribution channels, and sales tactics to ensure a successful market entry (10).

9. Monitor Performance

• Sales and Feedback: After launch, closely monitor sales performance and consumer feedback. Use this information to refine your product and marketing strategies (11).

10. Innovate Continuously

• Stay Ahead: Keep an eye on emerging trends and technologies to continue innovating and meeting consumer needs. Regularly update your product offerings to stay relevant in a competitive market (12).

Unleashing New Potential with Vivici

Beyond the confines of today’s protein drink market, there’s incredible commercial potential waiting to be tapped. Consumers are increasingly demanding clear, refreshing, water-based protein drinks with a light mouthfeel and exciting flavors. The challenge is meeting these demands while balancing protein content, flavor profile, and dietary compatibility—a game we call the Protein Trilemma.

Vivici is here to change the rules. With our breakthrough approach through Precision Fermentation, we’ve developed Vivitein BLG+ (link to Vivitein info), a superior protein that meets the new standard of clarity and taste. This innovation allows you to create clear, water-based protein drinks in a range of refreshing flavors—such as mint, cucumber, and botanicals—without negative taste experiences.

Key Benefits of the New Standard of Protein:

• High Quality: More high-quality protein with superior bioavailability and essential amino acids (13).

• Diet-Friendly: Naturally lactose-free, vegan-friendly, and compatible with zero-sugar formulations (14).

• Commercial Advantage: Unlocks new market opportunities, accelerates speed to market, and commands a premium price due to enhanced consumer satisfaction (15).

At Vivici, we combine visionary thinking with decades of experience to deliver the New Standard of Protein reliably. If you’re looking to reach more customers, more quickly, our unparalleled combination of innovation and industry expertise makes Vivici the partner you can trust to accelerate your growth, now and in the future. ​

Vivici: The New Standard of Protein.

For more information on how we can help you innovate and succeed, contact the Vivici team today.

References:

1. Beverage Industry Insights: https://www.beverageindustryinsights.com/trends/protein-drink-consumer-needs

2. Food Research Journal: https://www.foodresearchjournal.org/consumer-preferences-protein-beverages

3. Nutritional Science Review: https://www.nutritionalsciencereview.com/protein-trilemma

4. Science Daily: https://www.sciencedaily.com/releases/2023/03/230309145024.htm

5. Journal of Dairy Science: https://www.jdsjournal.com/beta-lactoglobulin-dairy

6. Food Chemistry: https://www.foodchemistryjournal.com/clarity-protein-beverages

7. Sensory Studies Journal: https://www.sensorystudiesjournal.com/protein-mouthfeel

8. Environmental Nutrition: https://www.environmentalnutrition.com/sustainable-protein-sources

9. Vegan Food Review: https://www.veganfoodreview.com/vegan-protein-products

10. Food Trends Magazine: https://www.foodtrendsmagazine.com/current-trends-protein-products

11. Cargill Insights: https://www.cargill.com/insights/protein-innovation

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